Search Engine Optimization: This not only makes it to where people can see it, but makes it to where we force feed them. Imagine a library with every single book that's ever been written. SEO would be the system you would use to find the exact thing you're looking for. We want YOU to be the exact thing that people are looking for, and we know how to make that happen. This kind of advertising is going to provide you with better rankings. The prices of this will differ depending on the sites utilized as well as the client's specific needs.
Search Engine Marketing: Paid search advertising is what SEM is all about. SEM traffic is considered the most important source of Internet traffic because it is targeted. Through paid search advertising you essentially buy advertising space in the search engine results. So instead of trying to rank higher and get free traffic you pay to appear in front of the searches.
You don’t want people to only find your business if they’re searching for it. You also want to captivate those who aren’t. In essence, that is what Search Engine Marketing is.
Search Engine Optimization, on the other hand, is people not only finding your business if they’re looking for it, but finding it first.